Brands RMJ | Our Brands
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Cedel Hair

Established in 1932, Cedel is one of the most trusted and well established hair care brands. Proudly Australian made and owned, Cedel continues to develop  innovative, high quality hair care products that people love and use every day.

Cedel Toothpaste

On the market since 1970, Cedel is the number 1 Australian owned and made toothpaste. Cedel Toothpaste is a staple in Australian bathrooms and with over 45 years of loyalty and support you know you can trust us.


For over 50 years the amazing benefits of bexters crystals have been recommended by many physiotherapists, chiropractors and athletes to help reduce swelling and relieve aching muscles and joints. Made from natural limestone, bexters soda crystals are heat processed to form specialised crystals. Use in a bath, foot bath or application wrap as the perfect all natural recovery and pain management solution.


Lectirc is a proudly Australian made and owned brand dedicated to providing customers with all natural, effective household cleaning products. For over 50 years Lectric Washing Soda has been admired for its versatility, value and natural cleaning power. With no phosphates or dyes, Lectric Washing Soda can be used as an all natural household cleaner, detergent booster and water softener.

Hello Kitty

Hello Kitty is one of the worlds most loved and recognised brands, the adorable and cute character has captured hearts of girls all around the world. Our extensive range of Australian made and owned Hello Kitty Body Sprays ensures there is a loveable sweet fragrance for every girl. Hello Kitty Body Sprays are aluminium free and against animal testing.